It starts with how we think, respond, and grow.
At About Potential, we focus on strengthening the skills that shape everyday performance—so growth becomes clear, consistent, and sustainable.
Growth doesn’t come from more information alone.
It comes from understanding what’s actually getting in the way—and building the skills to move forward with clarity and confidence.
At About Potential, our work is centered on strengthening how individuals think, communicate, and follow through—because those patterns shape everything.
Meet Your Coach
Blake
Founder & soft skill speciALIST
I’m the founder of About Potential and a soft skills specialist focused on the patterns that shape how people think, communicate, and follow through.
My work is grounded in both experience and research—combining lived growth with a deep study of the science behind behavior, communication, and lasting change. I’ve also seen firsthand, through my work in recruitment, how often capable, motivated people are expected to succeed without ever being taught the skills that make success sustainable.
That combination shapes how I approach my coaching.
I help individuals who are ready to grow, willing to put in the work, and committed to becoming the best version of themselves.
What Shaped This Work
About Potential was built from a simple realization: many challenges people face at work and in life are preventable.
I saw patterns others overlooked—gaps in communication, pressure building without preparation, and missed opportunities to lead with clarity. When those patterns weren’t addressed, the same problems surfaced again and again.
At the same time, I kept hearing the same expectation: organizations wanted people with strong “soft skills”—but those skills were rarely taught.
I experienced this firsthand, too. Building confidence, improving communication, and learning to follow through didn’t happen all at once—it came through intentional effort, small shifts, and consistent practice. That combination of experience, observation, and research became the foundation of this work.
About Potential Elevation Framework™
01
Awareness
Understanding what’s actually getting in the way.
Most challenges aren’t obvious. We help uncover the patterns shaping how you think, respond, and move forward.
02
Alignment
Strengthening clarity in how you think, communicate, and act.
This is where insight turns into direction—so your actions reflect what you’re actually trying to achieve.
03
Skill Development
Building the core skills that drive consistent behavior.
From stress regulation to communication and follow-through, this is where real change is developed.
04
Integration
Making growth sustainable in real life.
Change isn’t about one moment—it’s about what happens consistently over time.
What We're Building
Our work helps individuals uncover what’s getting in their way and strengthen the skills that drive lasting growth—how they manage pressure, communicate clearly, and follow through with consistency.
We take an inside-out approach, focusing on the cognitive and relational patterns that shape performance. As these foundations strengthen, the impact extends beyond the individual—improving team dynamics, collaboration, and trust.
We bring this work into organizations by equipping teams with a shared language and practical tools that support aligned, sustainable performance.
Our vision is a world where people and organizations rise into their best potential—where understanding replaces reactivity, communication builds trust, and growth is both meaningful and sustainable.